“Based on his limited experience with ChatGPT, the AI chatbot created by OpenAI, McKelvey said the technology fails to produce the kind of long-form content that companies could find useful as promotional copy.
“It can provide fairly generic content, pulling from information that’s already out there,” McKelvey said. “But there’s no distinctive voice or point of view, and while some tools claim to be able to learn your brand voice based on your prompts and your inputs, I haven’t seen that yet.””
How the generative A.I. boom could forever change online advertising
https://www.cnbc.com/2023/07/08/how-the-generative-ai-boom-could-forever-change-online-advertising.html
via Instapaper
“It can provide fairly generic content, pulling from information that’s already out there,” McKelvey said. “But there’s no distinctive voice or point of view, and while some tools claim to be able to learn your brand voice based on your prompts and your inputs, I haven’t seen that yet.””
How the generative A.I. boom could forever change online advertising
https://www.cnbc.com/2023/07/08/how-the-generative-ai-boom-could-forever-change-online-advertising.html
via Instapaper