“Only today, Given, an agency that has been helping companies develop purpose-driven brands for some years, launched an “insider’s guide to purpose.” Earlier this month, a book attempted to set out what this focus means for leadership. Written by Hubert Joly, former chairman and CEO of the consumer electronics retailer Best Buy (one of the signatories of that 2019 Business Roundtable statement), The Heart of Business describes how the company was turned around by such initiatives as pursuing a noble purpose, putting people at the center, embracing all stakeholders and treating profit as an outcome rather than an end in itself. Along the way, Joly, who stepped down from the chair of Best Buy last June, having passed on the CEO baton the year before, also describes his own transformation from ambitious, hard-driving consultant and young executive into a more thoughtful and considered leader.”
Putting Purpose At The Heart Of Business Is Harder Than It Looks
https://www.forbes.com/sites/rogertrapp/2021/05/25/putting-purpose-at-the-heart-of-business-is-harder-than-it-looks/
via Instapaper
Putting Purpose At The Heart Of Business Is Harder Than It Looks
https://www.forbes.com/sites/rogertrapp/2021/05/25/putting-purpose-at-the-heart-of-business-is-harder-than-it-looks/
via Instapaper